Stanley M. Hurwitz

Creative Communications

Ideas to Grow on ...

 

Providing the very best in Public Relations and Marketing to build brand names AND bottom lines

 

www.StanHurwitz.org

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Profile

 

STANLEY HURWITZ has 25 years of experience managing Public Relations and Marketing Communications for corporate, institutional and non-profit clients. He has helped clients of all sizes boost their image, attract attention, increase sales, publicize accomplishments.

 

Prior to establishing Creative Communications in 1991, Stan was Assistant Director of Public Affairs for the Combined Jewish Philanthropies, a $22 million planning and fundraising organization. His work has won national awards. He is available for specific projects or on a consulting / retainer basis for ongoing promotion.

 

Specific Accomplishments include:

 

·  Developed and implemented comprehensive public relations, marketing and advertising program that helped a home health care company grow from $1/2 million to $10 million in sales over a three-year period, to become one of largest  firms of its kind in New England. Extensive regional and national publicity.

 

· Conceived themes, coordinated two dozen celebrities, and developed all print ads, direct mail and public relations for major fundraising organization’s annual phone-a-thon for ten years. Each event netted over one million dollars in donations, attracted 1,000+ volunteers, received extensive media attention, and boosted the agency’s visibility and image. Promotional materials I developed won several national awards.

 

 · Developed story ideas, researched and wrote AARP Health Extra wellness newsletter, mailed to 30,000 senior citizens nationwide.

 

 · Wrote, directed and co-produced a series of five radio spots and five cable television commercials for Rodman Ford, Foxboro. These met with excellent results, prompting  the owner to run them for the entire football season.

 

 · Created a booklet promoting complex Structured Settlements for Allstate Insurance.  The first printing of 10,000 copies helped push sales to $42  million in 1997. A second printing was ordered.

 

 · Conceived and developed all marketing materials, print ads, news releases, newsletters, web site concept and content, etc., for one of the region’s leading mid-size commercial real estate firms which consummated $100 million in deals in a recent calendar year.

 

 ·Researched and wrote a newsletter for a respected private school which earned a national Award for Publication Excellence (APEX)  in 2003.

 

 ·Conceived and wrote direct mail pieces and a newsletter that won a creativity contest (and a top prize) for a commercial real estate client.

 

 · Arranged for a product and service-oriented client to be the Page One feature of the Boston Globe’s South Weekly section, and convinced both Channel 7 (WHDH) and Channel 56 (WLVI) to feature a health care client in medical segments.

 

 · Served as Editor of “A Celebration of the Triumph of Survival,” a volume of first-person memoirs by Holocaust survivors.

 

Work samples and references are available upon request.

 

 

 

Creative Communications / Stanley M. Hurwitz

Info@StanHurwitz.org

52 Cabral Circle, Stoughton, Mass. 02072

(508) 269-0570 / Fax: (781) 344-4375

 

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